Not sure how Midlands saves money, do you realize the price of hotels etc in Chicago vs Chattanooga?
Some programs are endowed, some with parts endowed - scholarships or coach. But if you had $15M sitting around with nothing good to invest in are you going to put it into this sport unless you've got 50 friends also with $15M willing to do the same? Also, everyone in the sport knows the only thing that matters is the B10 (look at Hodge etc) so as long as there are 10 teams in the B10 conference and we have a B10 tournament all should be happy correct? ;_; else maybe get Carl, Tommie, and the conference to think about the bigger picture and the sport.
Regarding a coach/teach program, sure you could have:
Brands Bros - Pheasant Hunting 101
John Smith - Catfishing with your Pet Dog. He could bring in bro Mark or Pat to guest lecture on Noodling when you Forgot your Tackle.
Carl - Auto Speill Correct four Dumies
Mark Perry jr - ahh ... nevermind
None of this addresses the big problem in college sports which is the rich FB & BB programs (and a couple RTCs) just kept getting richer with their tv deals, shoe deals etc thus driving up the multi $M salaries requiring all to chase the dollars. Then you add things like requirements for free meals to all etc it drives out the lower budget programs & minor sports. Then take away the golden goose for one season and it really falls apart. :(