I am new to the forum, but am a longtime lurker here. Here is a bit of background about me. I write for Missouriwrestling.com and Rock M Nation covering high school and college wrestling in Missouri. I am also a camera operator for the Mizzou Broadcast Network and run cameras fairly frequently for Mizzou wrestling broadcasts both produced by Mizzou and for ESPN + through Mizzou.
Now my take: Flo has a really solid business model. They certainly helped to make the sport more accessible. They do a good job of marketing the event and generally when one of Willie, CP, Nomad, Bratke or Spey is on the call the announcing is really solid. (Fretwell and others have been entertaining as well).The Big Ten Network, ESPN + and in house productions by universities have made the sport more accessible to the general population as well. Missouri has honestly only maybe had one dual home or away that I could not find a way to watch all season. We are really living in a golden age for following the sport. I have a flopro account and ESPN + and can generally watch everything I would every want to. I am a big fan of Flo's documentary work and believe those/ the extensive rankings are worth the price before the streaming is even taken into account. Flo also turns out a ton of great articles. Nomad and Spey especially lately have turned out a ton of great content. I will say that Flo's streams do not always have the same level of quality as other streams in terms of camera work. That would be an area for Flo to work to improve in. That said Flowrestling is doing a great job in my opinion of showcasing the sport.
In terms of growing the sport, look at high school women's wrestling. Missouri just started a female state tournament this season and they have a huge turn out participation wise at a lot of schools. I think that women's wrestling in the NCAA (Perhaps under freestyle rules) is something that should be pushed for hard the next ten years or so, because it makes it easier to cultivate and add men's programs at the D1 and other levels if Women's programs can match the scholarship allotments to ease Title 9 concerns and share the same training space and equipment. Food for thought.