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Jordan Burroughs is the most Marketable Olympic Athelete we have.

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I hope that the U.S. Olympic Team team pushes JB. The guy is Money, It would give great exposure to wrestling and he is the model athlete. Hard working, family oriented, Confident, proven winner. The guy is just as good in an interview as he is on the mat. I hear a lot of people talk about bringing outside money into the sport to help it grow, I think Burroughs is the guy that could breakthrough to the mainstream. I think he draws outside interest into the sport. Hell Its happened in other sports like gymnastics, figure skating, etc. Why not wrestling?

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I think only competing on one day hurts wrestling. It is hard for any one wrestler to make a significant impression when they only compete on one day.

This and the possibility of being done after one match severely hurts wrestling. 

The athletes mainly marketed in the US - gymnasts, track & field, swimming - all have the opportunity to participate in multiple events over multiple days and don't need to win to advance.  For example, in the sprints for round 1 races, the top 3 from each heat advance along with the 3 fastest times outside of those top 3 finishers.  In the semis, it is top 2 per heat and the next two fastest times. 

Additionally, track separates the top sprinters, no way are the top 3-5 guys going to be in the same 1st round heat.  UWW/FILA gets all giddy over that possibility.

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the mainstream view wrestling as mostly starving, pennyless, homosexuals, running around in their leotards, holding each other down, occasionally using their fingers in the anus, for leverage.   

 

They'll choose someone in track and field, most likely. 

Obvious solution to this is Robbie Smith.  Put him in underarmour clothing and have a couple of Instagram girls escort him matside.  That takes care of the first four (need to have some money in order to have half naked chicks hanging on you, trust me).  Then tell them that touch-butt is over in mma not here in wrestling. 

It'll be bigger than soccer. 

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the mainstream view wrestling as mostly starving, pennyless, homosexuals, running around in their leotards, holding each other down, occasionally using their fingers in the anus, for leverage.   

 

They'll choose someone in track and field, most likely. 

 

I have a great story about this:

 

An exchange student from the USA was visiting our club. At some point he started to tell our wrestlers about folkstyle. He started to tell how his coach had taught them this "oil check" -move, and our wrestlers started looking at each other uneasily with "WTF"-expressions on their face. Finally one of them stopped him and replied: "Your coach needs some serious jailtime. Try that here, and someone WILL kill you. AND your coach".

 

The rest of the club went dead silent. The exchange student didn't bring his folkstyle expertise out of his closet again. 

 

Some here still call him "the butt guy".

 

Seriously, some of your wrestlers need a reality check.

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Obvious solution to this is Robbie Smith.  Put him in underarmour clothing and have a couple of Instagram girls escort him matside.  That takes care of the first four (need to have some money in order to have half naked chicks hanging on you, trust me).  Then tell them that touch-butt is over in mma not here in wrestling. 

It'll be bigger than soccer. 

 

 

I certainly can get behind that.   Problem is though, the media already jumped on the 57 kg rep being a homeless guy living in the mountains somewhere, and just showing up and wiping out the field at trials.   That image is going to be tough to ditch.

 

I'm all for the Robbie Smith approach, still 

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I have a great story about this:

 

An exchange student from the USA was visiting our club. At some point he started to tell our wrestlers about folkstyle. He started to tell how his coach had taught them this "oil check" -move, and our wrestlers started looking at each other uneasily with "WTF"-expressions on their face. Finally one of them stopped him and replied: "Your coach needs some serious jailtime. Try that here, and someone WILL kill you. AND your coach".

 

The rest of the club went dead silent. The exchange student didn't bring his folkstyle expertise out of his closet again. 

 

Some here still call him "the butt guy".

 

Seriously, some of your wrestlers need a reality check.

 

 

No questions.   USA has absolutely earned this dubious distinction.   Burroughs isn't a typical offender, but no one on the planet in the main stream, knows Burroughs.  For all they now, he's the poster boy for the practice.   Team USA isn't likely to be featuring him as their face, any time soon.  

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Cael is the most popular name in the sport overall for now. Current Olympic guy it is Burroughs could be our biggest name overall in a few years! If Robbie Smith wins Gold in Rio-watch out after the games!

Edited by PRyan2012

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Olympic sports are hard to market to a wide audience.

OK, you got Michael Phelps and the other guy in swimming (Ryan something?)

Who else is in the mainstream?

Who is the face of US Track and Field? I think the US might have the defending Olympic decathlon gold medalist. but how many of you even knew that or can name the guy (without looking it up)?

 

Edit:  I looked it up, he also just set the world record nd the US also got the silver medal in London decathlon

 

What other Olympic athletes can you name in other sports? I love watching the Olympics and can't think of too many  others.

 

Believing a wrestler is going to be a mainstream sports star is a fantasy.

 

Almost nobody outside our community knows John Smith, Cael, or JB.  Maybe they remember Rulon Gardner.

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Have you ever heard of Michael Phelps? Much more marketable. 

 

 

Olympic sports are hard to market to a wide audience.

OK, you got Michael Phelps and the other guy in swimming (Ryan something?)

Who else is in the mainstream?

Who is the face of US Track and Field? I think the US might have the defending Olympic decathlon gold medalist. but how many of you even knew that or can name the guy (without looking it up)?

 

Edit:  I looked it up, he also just set the world record nd the US also got the silver medal in London decathlon

 

What other Olympic athletes can you name in other sports? I love watching the Olympics and can't think of too many  others.

 

You have Justin Gatlin, the whole basketball team is extremely famous, the girls soccer team has a lot of stars, the beach volleyball players are popular. These are all much more marketable athletes. I get your point though. 

Edited by CoachWrestling

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You have Justin Gatlin, the whole basketball team is extremely famous, the girls soccer team has a lot of stars, the beach volleyball players are popular. These are all much more marketable athletes. I get your point though.

Very few of those you listed are famous because of the Olympics. Most are famous due to their sport outside of the Olympics. Did you happen to see the US Men's basketball team at the Olympics? Other teams players would ask them for their autographs after the games.

 

Wrestling has a few guys that have become big stars for the wrestling community and even the wrestling fringe community. Burroughs is the most notable. And these are the track stars and swimmers that end up with marketing effort behind them because there is already a broad base awareness of them. As a result, the marketing is more powerful and there isn't as much ground to make up as it would be with an unknown.

The athletes they select to market are not only the ones that already have a name in the sport's community but are also the athletes who competes over many days. It isn't worth the effort for NBC to put a bunch of marketing into an athlete that is only going to compete in one day in a best case scenario.

 

The NCAA tournament would be a lot less popular, in my opinion, if each weight finished in only one day.

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Have you ever heard of Michael Phelps? Much more marketable. 

 

 

 

You have Justin Gatlin, the whole basketball team is extremely famous, the girls soccer team has a lot of stars, the beach volleyball players are popular. These are all much more marketable athletes. I get your point though. 

I did point out Phelps as the main exception.  Beach volleyball is a another exception that I did not think. Although I can't think of the two "famous" ones names right now (I want to say Misty May)

 

Do you think Gatlin is truly well known?  I do follow Track and Field so I have heard of him. Even if he is, it still reinforces my point.  He has been one of the best in the world for over a decade in one of the most glamorous events, battling the most famous track star (athlete?) on the planet, so he should be a major market force.

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JB is probably in the top 50 most marketable but not even remotely close to top 20.

 

Pinnum's point about one day of competition is good, but wrestlers would hate to have to cut several days in a row. I believe all weight class sports are one day per weight at the moment, no?

Boxing's weight classes compete over multiple days, the competition for all other weight class sports is conducted as wrestling is. 

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I remember the whole Dan and Dave marketing campaign.  Then one of them didn't even make the Olympic team and the other failed to win a medal that year I think.  So it's not as if the decathalon is a hugely important or covered event, most people probably couldn't even tell you what the 10 events are.  It's all about how you market it and get a big brand name behind you like they had, Reebok I think. 

 

If Asics started putting out JB commercials that played every day, I guarantee you more people would pay attention. 

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If Asics started putting out JB commercials that played every day, I guarantee you more people would pay attention.

 

Asics spent a quarter of a million dollars on a JB marketing campaign during the last Olympic trials in Iowa City with the idea of rolling out a larger campaign to marketing him through the Olympics and they were suied by Mike Disabato who JB also had an endorsement contract with. So there was no further marketing during the legal issue.

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I hope that the U.S. Olympic Team team pushes JB. The guy is Money, It would give great exposure to wrestling and he is the model athlete. Hard working, family oriented, Confident, proven winner. The guy is just as good in an interview as he is on the mat. I hear a lot of people talk about bringing outside money into the sport to help it grow, I think Burroughs is the guy that could breakthrough to the mainstream. I think he draws outside interest into the sport. Hell Its happened in other sports like gymnastics, figure skating, etc. Why not wrestling?

An athlete or sport has to be emotionally accessible to women.  The Olympics do well because of the human element drawing in so many female viewers.  Sports fans will generally watch (i.e. mostly men), but an Olympic mega-star in terms of being marketable has to grab women's attention and keep it.  THE target audience for most of what NBC does for the Olympics is a 30-something woman.  They've already got her husband; but if she watches, that means all women are watching and so are their families.

 

I'm not saying JB couldn't grab women's attention--but you have to think in those terms.  Can NBC or a company that is building a narrative around JB do so in a way that has some buildup and some staying power in women's minds for weeks leading up to the Olympics and crescendo for a few days during the Olympics?  I think there's some potential there, but there might be even more potential if a young female star with an interesting back story like Tamyra Mensah does well this year and can be trumpeted at the next Olympics.

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I remember the whole Dan and Dave marketing campaign. Then one of them didn't even make the Olympic team and the other failed to win a medal that year I think. So it's not as if the decathalon is a hugely important or covered event, most people probably couldn't even tell you what the 10 events are. It's all about how you market it and get a big brand name behind you like they had, Reebok I think.

 

If Asics started putting out JB commercials that played every day, I guarantee you more people would pay attention.

Well if you recall from the last Summer Olympics they announced the Coke 8-Pack team pretty early which included Cejudo from wrestling. Then 3 or 4 of them didn't even make the Olympic team (including Cejudo) and only maybe two even meded (diver and soccer player I believe) So that advertising scheme went down the drain. Edited by MadMardigain

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The only shot we have at a marketable athlete on the level of Phelps is if we had top level UFC guys who could come back to wrestling during Olympic years and not only make the team, but also compete for medals.  The huge problem with wrestling is that is just too dang tough, especially if you have to stay pretty on camera before, during, and after competing.  

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