Wrestlings Marketing Efforts

[russelscout 1,492]

I see that Kyle Snyder has a letter to wrestling. It was a really good idea when Kobe did it for Basketball.

 

It seems like this is ussually the case in wrestling. Everything that is deemed cool comes from other sports. Heck, you can't hear the hodge without someone saying it's the heisman for wrestling. The pin chain is wrestlings turnover chain. March Matness?? What the heck. Is anyone capable of something original?

[IronChef 585]

So what's your idea?

[russelscout 1,492]

To point out an issue so to discuss why it happens and what are some possible solutions. Hopefully wrestling will at the very least avoid doing the same ole thing over again and again. You don't see value in that IronChef? Or is it better to ignore and pretend like it's not a thing. I don't have a solution off the top of my head, but if you don't see discussion as valuable, then why be on a forum at all?

Edited April 14, 2018 by russelscout

[potentiallydangerous 175]

In a country where half the people get their opinions from Rachel Maddow and the other half from Sean Hannity, it's a good idea to dumb it down to get their attention.

Edited April 14, 2018 by potentiallydangerous

[cjc007 585]

In a country where half the people get their opinions from Rachel Maddow and the other half from Sean Hannity, it's a good idea to dumb it down to get their attention.

Post of the year!

 

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[CoachWrestling 289]

Do you have any better ideas?

 

You really only have two good examples. Calling the Hodge the Heisman of wrestling is just the easiest way to explain it to the average person.

Edited April 14, 2018 by CoachWrestling

[nyum 191]

Cause when wrestlers think of something on our own we decide to tuck our sweats into our socks.

[WrestlingFan89 246]

Cause when wrestlers think of something on our own we decide to tuck our sweats into our socks.

Or jackets into sweat pants.

[GockeS 346]

wait, we want the common fan? or we don't?

if we do everything original, how will we explain it?

the common fan understands what the heisman is.

[GockeS 346]

btw, both of those are good ideas.

i see lots of kids who aren't wrestlers walking around in those weird pants.

[gowrestle 606]

John Heisman had a distinguished life. He certainly accomplished a lot as a coach & administrator. Hodge was a great wrestler and could crush an apple in his hand but what were his other accomplishments?

 

https://en.wikipedia.org/wiki/John_Heisman

[ResiliteMarine 26]

#TakeaFriendToAWrestlingMatch

[ohcomeon 57]

Lets start a month where all teams wear a certain color singlet to raise awareness for ringworm/impetigo/herpes? I think that could catch on.

[cmsu34 16]

Wish i skipped this thread

[scribe 1,655]

Cause when wrestlers think of something on our own we decide to tuck our sweats into our socks.

 

You will see that wrestling frequently stumbles over their own ideas.

[Jaroslav Hasek 1,800]

we can just start calling the Heisman the Hodge Trophy for college football. boom, problem solved. 

 

any more brain busters? 

[russelscout 1,492]

we can just start calling the Heisman the Hodge Trophy for college football. boom, problem solved. 

 

any more brain busters?

 

Is it really that much harder to say the Hodge goes to the best wrestler regardless of weight, than it is to say it is the heisman of wrestling.

 

I get the vibe on here that most would say that there is not an issue at all and I am silly for even bring this up.

 

I'm fine with that. Between the echo chamber of the wrestling forums and work, where no cares about wrestling at all, its hard to tell if the presentation of our sport has any affect on viewership, or if it is always just die hard fans.

 

Maybe riding in the wake of other sports is the best way to grow fans. However, I am a firm believer we must differentiate or die.

 

What does that mean for Wrestling? Hard to say. As an image, fun and tactical wrestling seems to be the new message of some program in recruiting, while others embrace the more stoic message of the past. How is that packaged up and sold to the parents, students and potential fans? Idk. We do have more programs reaching higher attendance numbers, but no dual championships and one conference is waaay better than all the others. We have way more interesting characters and high achieving freshman coming in, but most casual fans don't know who these guys are. How can that be changed? Or can it be changed?

 

Is it unrealistic to expect that wrestling grows much beyond where it is now, and will we continue to have to use other sports as an example to make our sport more relatable?

[grappler6 118]

Trying to get wrestling to be more main stream, by using analogies and/gimmicks that are mainstream makes sense to me

 

 

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[Jaroslav Hasek 1,800]

Maybe riding in the wake of other sports is the best way to grow fans. However, I am a firm believer we must differentiate or die.

 

you're probably right. if people have no way of telling the difference between college wrestling and college football then we are likely in big trouble. 

[GockeS 346]

you know why no one at your office cares about wrestling? they didn't wrestle.

[iGranby 175]

Sport generally feed off of each other. Its not a bad thing at all. I understand the idea of being original, but Its kind of hard in this specific context. 

 

Ill be really broad - the idea of walkout music. Baseball has it, BBall has it, any kind of large scale martial art has it. We have it in the NCAA finals. Many many schools have it for dual meets. Where did it come from? I dunno. Is it lame because other sports do it? No. 

 

Ill be really specific - Tucking your joggers, or sweat pants into your socks. Most wrestlers do this now. Was it "our" idea? Im not sure. I will say that I'd never seen anyone doing that before I noticed wrestlers doing it. Now, when I go to our athletic facility I see kids who play various sports doing it all the time. Is it lame because they might have seen the wrestlers doing it? No. (your personal opinions aside, I mean. Kids like it. Gramps doesnt.)

 

I dont think sports using things from other sports is a bad idea. If people think its cool..."why not?"  

Edited April 17, 2018 by iGranby

[GockeS 346]

short shorts are making a comeback.

[iwrite 55]

One of the main goals of the Hodge Trophy's creator was to expand the awareness and image of wrestling into other areas. For over 20 years, the trophy has been presented at halftime of football games, sometimes in front of crowds of 75,000 and more. Seeing a fine young athlete like Logan Stieber or Zain Retherford holding the trophy aloft may cause some  fans to say, "Hey, let's go to a wrestling meet and see what it's all about."  Over one million fans have seen the Hodge Trophy presented at college football games and that certainly is a plus in the marketing sense.

[jcjcjc 105]

In a country where half the people get their opinions from Rachel Maddow and the other half from Sean Hannity, it's a good idea to dumb it down to get their attention.

I don't agree with this post, but I love this post. 

I'm contrarian by nature, and I was nurtured by a punk rocker and hippie.