there are innumerable ways to measure a term as imprecise as "market growth" but Flo does distinguish between unique and reoccurring viewers if it makes anyone feel any better. I suppose we could always ignore uniques and all other metrics when presenting our 'market growth' figures to whomever, but anyone with any media savvy would see through the ruse immediately.
FloPro subscriptions are $150/year, or $12.50 a month. There's no pay-per-view option. so if you sign up for Final X you get all three events, plus every other event FloWrestling carries for a calendar year (U.S. Open, Beat the Streets, most of the Big Ten home duals, Fargo, Southern Scuffle, Super 32, and much much more), plus every other Flo website (grappling, track & field, volleyball, rugby, bowling, etc). solid deal imo but I am biased (I work for Flo, though I receive nothing for additions to our subscriber count).
emailing firstname.lastname@example.org should get you answers to any other questions you can think of!