For those who don't remember, Isaiah Bird is a young wrestler with an amazing story. See the following ESPN story that circulated on the forum a couple years ago.
Recently he has been featured in a very high profile Nike commercial. Whether you agree with the message of the commercial or not, it's pretty awesome to see him featured. I have been generally avoiding buying Nike for a number of years now since the Oregon fiasco (with the exception of gear from my college, which is sponsored by Nike), but it's great to see them feature a wrestler in this spot, which will go down as one of the most watched/talked about spots of the year.